What does this word “roll” mean?

From The White House (Yes, the real one): ‘”Jennifer Millerwise has served the President well in her roll as Assistant Press Secretary. She brings great energy and skill to her new post as my Press Secretary and spokesperson,” said Vice President Dick Cheney.’ [1/15/05 – updated link, and the thought that this may be faith-based spelling?]

Now not only is the misspelling of “role” particularly unfortunate in an organization that specializes in policially and ethically sodomizing everyone who… well just everyone, but the fact that the message was delivered by Dick is just… unfortunate.

SB 7/1/14: It is not without a snicker that almost ten years later I notice my poor spelling in a post bitching about spelling.